ARKET TO OPEN FIRST STORE OUTSIDE OF LONDON IN BLUEWATER

ARKET TO OPEN FIRST STORE OUTSIDE OF LONDON IN BLUEWATER

Arket, the H&M Group’s latest brand, have opened its first store outside of London, in Bluewater.

“Arket’s selection of Bluewater for its first UK store outside London reaffirms the center’s position as the destination of choice for international brands seeking somewhere special from which to launch their expansion,” said Russell Loveland, portfolio director at Landsec, one of Bluewater’s co-owners and asset manager in a statement. “Arket has a refreshing take on long-lasting design and quality that will appeal to our guests, and the brand’s focus on their in-store experience reflects our own ethos. Arket is an outstanding addition to Bluewater.”

The new store opening comes after Arket’s debut in Amsterdam earlier this year and ahead of its store opening in Stockholm, “Landsec really understands the Arket brand and, in doing so, has delivered the perfect location for our move outside of London,” added Sam Miller, head of expansion at H&M Group. “There is a tangible sense of quality at Bluewater that complements Arket and we are going to be in great company on the Guildhall. We are very excited to be opening at Bluewater.”