BMW UK OPENS ITS FIRST ‘URBAN STORE’ AT BLUEWATER

BMW UK has announced the opening of its first Urban Store at Bluewater. Following the template of BMW Urban Stores around the world, the Bluewater store provides both casual browsers and serious shoppers a fresh, relaxed and enjoyable way to experience the latest models from BMW.

Visitors to the Urban Store can also take advantage of the latest technology to enhance the car buying experience. The Click and Buy iPad wall is loaded with pre-configured specifications on a selection of BMW vehicles, while the Pick and Buy smart touchscreen table has been designed to interact with toy versions of particular models, opening up interactive displays that highlight unique vehicle features. As a modern alternative to a sales executive, Pepper the Robot will be on hand to give visitors information about the store, receive customer feedback and take contact information from those wishing to continue with a vehicle purchase.

Graeme Grieve, Chief Executive Officer, BMW UK said: “Our Urban Stores around the world reflect the values of our brand; a focus on technology, efficiency and pleasure, delivered in a way that benefits the customer. Bluewater is a prime location for BMW customers, and I look forward to seeing its popularity with its visitors.”